Mapping the Trade-Offs

1. Good + Cheap = Slow

When the priority is quality at a low price, time becomes the cost. High-value work requires attention to detail, creative problem-solving, and the dedication of skilled professionals. To achieve this while keeping costs low, the project must be given a generous timeframe.

Example: A stunning brand identity designed at an affordable rate might take weeks or months to complete. The designer can’t prioritize your project exclusively, as they’ll need to balance it with other work to make up for the low fee.

2. Good + Fast = Expensive

If you want something done quickly and at the highest quality, be prepared to pay a premium. Expedited timelines mean the creator must dedicate significant resources or shift priorities, often pulling late nights or postponing other commitments. This urgency commands higher rates.

Example: A rush job for a polished, professional website design might cost double or triple the usual rate, as the creator drops everything else to meet your deadline.

3. Cheap + Fast = Low Quality

When cost and speed are prioritized, quality inevitably suffers. Rushed timelines and low budgets leave little room for thorough planning, creative refinement, or attention to detail. While this might be suitable for simple, low-stakes projects, it’s not ideal for those that demand excellence.

Example: A logo created in 24 hours for a bargain price might lack originality or fail to align with your brand’s identity. You get what you pay for in that sense.

Why the 2/3 Rule Matters

The 2/3 Rule is more than just a guideline—it’s a powerful tool for managing expectations. By understanding this framework, clients and creators can:

• Make informed decisions: Decide what’s most important for the project: quality, cost, or speed.

• Set realistic expectations: Avoid frustrations by understanding the trade-offs involved.

• Ensure mutual respect: Foster better collaboration between clients and creators by aligning priorities upfront.

Guaranteeing High Value

For those who want to ensure high-value outcomes, the best approach is to prioritize quality and either time or cost:

High Value + Low Price = Slower Turnaround

Allowing more time for the project ensures the creator can deliver exceptional results while working within a limited budget. Patience becomes the trade-off for quality and affordability.

High Value + Urgency = Higher Rates

Paying a premium allows for a quick turnaround without sacrificing quality. This ensures the creator can focus exclusively on your project.

The Risk of Low-Value

Conversely, prioritizing low cost and quick delivery almost always guarantees a subpar result. If quality matters to your brand or project, it’s worth avoiding this combination.

Low Price + Urgency = Low Value

Rushed, budget projects often lead to disappointing outcomes. Cutting corners rarely yields results that satisfy clients or showcase the creator’s true potential. Naturally the designer/creative will begin to reach creative burnout faster which can decrease the life expectancy of the client-designer relationship.

Why Communicate the 2/3 Rule

For creators, explaining the 2/3 Rule early in the process can:

• Build trust: Show clients that you value transparency.

• Set boundaries: Establish clear expectations to avoid scope creep.

• Promote collaboration: Help clients prioritize their goals effectively.

For clients, keeping the 2/3 Rule in mind can:

• Streamline decisions: Clarify what matters most for your project.

• Respect the process: Understand the trade-offs creators must navigate.

• Ensure satisfaction: Avoid disappointment by aligning expectations with reality.