Privee Soiree
Social Media & Brand Design Collective
Report
Problem
Our client wanted to launch an event in Durban North at Beachwood Country Club with 1 month's worth of prep time with a marketing campaign to build awareness on social media , mainly on Instagram and within an LSM bracket of 6-9. Building a brand that is sophisticated , classy and exclusive , while retaining that it is an event to party with friends at.
Solution
The solution was to develop a brand identity for the event and launched a 1 month long marketing campaign across the social media pages we created with a content plan to release the DJ's day-by-day and release a special guest closer to the date of the event.
Result
Evaluating the analytics from our social media management team with a period of Nov 25 - Dec 25 , we gained 192,600 views , with our highest view count in 1 day reaching over 34k views.
